In qualitative research, engaging the right participants is essential to achieving meaningful outcomes. At Matters Moment, we are committed to recruiting top-tier respondents to provide you with the most valuable insights for your project’s success.
Qualitative Methodologies
In-Person Focus Groups
Face-to-face discussions with respondents who have the information you need
Mini Groups
In-depth interviews and data mining with groups of two to four people
One-On-One Interviews
Dig deeper into respondents’ answers, without the distraction of other respondents
Online Focus Groups
Cut travel costs and time and reach geographically dispersed respondents
Quantitative Survey
Measuring What Matters: Transforming Target Respondents’ Voices into Actionable Data.
Beyond Digital and Mobile. While online, phone, and mobile methods are common for quantitative data collection, in-person, face-to-face interactions can sometimes offer the best results. This is particularly true when reaching specific target respondents.
Quantitative Methodologies
Door-to-Door / Street Intercept
Effective for reaching hard-to-access respondents, ideal when detailed information is needed.
Mall Intercept
In-person interactions with consumers within a retail or shopping environment.
In-Home Product Placement
The real test to determine if a product works in the customer’s home environment.
Central Location Testing
Conduct face-to-face surveys with targeted respondents for research studies, including: Packaging Tests, Product or Sensorial Tests, Concept Tests
Who we recruit
Consumer
Tourist
Farmer
Business Owner
Healthcare professionals
Who we serve
Consumer Goods
Retailer Service
Automative
Financial Service
Tourist & Travel
Education Sector